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Social Media Kit

CONTAINED
SOCIAL CONTENT

Ready-to-post content for every platform and every tour stop. Copy, customise for your voice, and share. Core line: CONTAINED shows what youth detention feels like. JusticeHub shows what works instead.

Visual Assets

Share These Images

Right-click (or long-press on mobile) to save. Tag @JusticeHubAU and use #TheContained.

The Container

CONTAINED — two rooms side by side: therapeutic model vs detention reality

Three rooms. One container. The truth.

This image shows two of the three rooms: therapeutic alternative and detention reality. The third room points to what communities are already building.

Suggested captions:

Instagram / Facebook

“This is CONTAINED. One shipping container. Three rooms. This image shows two of them: detention reality and the therapeutic alternative. The third room asks what we fund next. Route starts with Mount Druitt, then Adelaide on Kaurna Yarta.”

X / Twitter

“Left: therapeutic care. Right: detention reality. CONTAINED puts both inside one shipping container, then asks what we back next. Mount Druitt first gathering, Adelaide activation on Kaurna Yarta.”

Tour Stop
Platform

General Tour Content

X / TwitterTour Overview
307 chars
CONTAINED: Australian Tour 2026-27.

Mount Druitt small gathering. Adelaide public activation. Nine-stop national arc.

Mount Druitt -> Adelaide -> Perth + surrounds -> Brisbane -> Northern Rivers -> Alice Springs / Central Australia -> Sydney + Canberra -> Victoria -> Tasmania

justicehub.com.au/contained
#TheContained#YouthJustice#JusticeHub
Over 280 char limit — trim for X
InstagramTour Overview
462 chars
CONTAINED is going national.

May/June: Mount Druitt small gathering
22-26 June: Adelaide public activation on Kaurna Yarta
July/August: Perth and surrounds
September: Brisbane
October: Northern Rivers
November: Alice Springs / Central Australia
December/January: Sydney + Canberra
February/March 2027: Victoria
April 2027: Tasmania

The route is flexible because the process follows community need, partner readiness, and the funders willing to back each place.
#TheContained#YouthJustice#JusticeHub#AustralianTour#ImmersiveAdvocacy
X / TwitterStats Hook
222 chars
$1.33 million per child per year on youth detention.
84% back under supervision within 12 months of release.

Community programs: $75/day. 88% success rate.

CONTAINED makes you feel these numbers. Australian Tour 2026-27.
#TheContained#YouthJustice#JusticeHub
X / TwitterFundraising
299 chars
$500K funds CONTAINED Australian Tour.

$20K -> Mount Druitt small gathering
$50K -> Adelaide public activation, 22-26 June
$30K-$60K -> one tour stop
$120K -> tour-wide backbone

Every dollar links the container experience to JusticeHub, the public evidence layer.

justicehub.com.au/contained/tour
#TheContained#YouthJustice#JusticeHub#FundTheMovement
Over 280 char limit — trim for X
Video Content

Shareable Videos

Descript video stories from people with lived experience. Share directly or embed on your site.

Video Testimonial
From Personal Struggles to Professional Passion
Watch on Descript

From Personal Struggles to Professional Passion

A journey from lived experience to leading change in youth justice.

Watch
Video Testimonial
Blurring the Lines Between Staff and Residents
Watch on Descript

Blurring the Lines Between Staff and Residents

How therapeutic models break down barriers between workers and young people.

Watch
Video Testimonial
Breaking Stigmas: People Are Good at Heart
Watch on Descript

Breaking Stigmas: People Are Good at Heart

Challenging assumptions about young people in the justice system.

Watch
Visual Assets

Shareable Stat Cards

Download these 1080×1080 images optimised for Instagram, Facebook, and LinkedIn. Each card cites its data source. Right-click or long-press to save.

$1.33M
per child/year in detention
detention costDownload
84%
reoffend within 2 years
reoffendingDownload
24x
Indigenous overrepresentation
indigenousDownload
$520M
community programs
alternativesDownload
$15:$1
punitive vs what works
489
evidence items collected
evidenceDownload

Usage Notes

Customise freely

These are starting points. Adapt the tone, add your own perspective, tag local accounts. Make it yours.

Character limits

X/Twitter: 280 chars. Posts over the limit are flagged. Instagram captions: 2,200 chars. LinkedIn: 3,000 chars.

Hashtags

Always include #TheContained and #YouthJustice. Add local hashtags for each city. Instagram: use all provided. X: pick 2-3.